meet the Goldie ♥ coming soon

A baby carrier made to actually fit you.

Name: The Goldie baby carrier
Brand: GLDNHART

Designed by a midwife, with safety at its heart. Fits sizes XS to 6XL.

Join the waitlist ← founding members get a discount!

sizesXS–6XL

A smiling parent wearing a floral Goldie carrier with their baby asleep on their chest

zzz… nap secured

The oat-coloured Goldie carrier worn on the front, and the same carrier worn on the back

front back

front or back

Wear it on the front or the back.

Carry your baby on your front while they're small, then move them round to your back as they grow. One carrier for both, in a fit that works for your body.

dopamine dressing for the early years

Small joys count.

Having a baby is wonderful, and it's also hard. Sleep is patchy, your body is healing, and some days just getting out of the door is an achievement.

But wearing a colour and print you love can make an ordinary day feel brighter. That's why we're going bold and bright with our carriers.

Sage green floral carrier worn on a coastal path, baby asleep — coastal nap

Plum ditsy floral carrier at a flower market — flower market

Lilac checkerboard daisy carrier in a park — park laps

Retro plum and orange floral carrier on a sunny terrace — long lunch

Early concept prints: cottagecore florals, cosy neutrals and a few bold ones. The final line-up gets picked with help from people on the waitlist (that could be you).

why I'm making this

When my little one was in special care, the thing I wanted most was to hold them close. Later, working as a midwife, I kept seeing parents who wanted exactly that and couldn't find a carrier that fit their body. Straps that wouldn't close. Waistbands sitting right on a fresh caesarean scar. People apologising for their size when it was the carrier that had failed them. And far too often, parents wearing carriers that were genuinely unsafe.

So I made one, with safety at the heart of it.

Mariah x founder & midwife

what makes the Goldie different

The good bits

📏

Two sizes

Both made to fit properly. No squeezing, no breathing in.

ClassicXS–3XL · waists up to 45"

Extended4XL–6XL · waists up to 65"

🩹

Kind to healing bodies

Designed with recovery in mind, so nothing sits on a caesarean scar. Your body's been through enough.

🩺

Designed by a midwife

Made by someone who's seen too many parents squeeze into carriers that didn't fit them, or weren't safe.

😴

Fold-over head support

The padded top folds over to cradle a sleepy head. Nap anywhere, nap everywhere.

🌙

Grows with them

Moon-shaped side panels bring in or let out around the legs, so it fits your baby as they grow.

🔗

Loops for your bits

Hook on a muslin, a bumbag or a carabiner. Your changing bag can have the day off.

Close-up of the one-handed side buckle on the carrier

*click* ↑

the one-handed buckle

Look mum, one hand!

The side buckle clicks shut with one hand, so the other one stays on your baby. No wrestling with straps behind your back, and no asking a stranger in Tesco to help.

Your free hand is now available for:

☕ a hot coffee (finally)
🧦 fishing out a rogue sock
🐶 the dog lead
🍼 a bottle

where we're at

Safety first, then the fun bit.

✓
Prototype finishedDesigned, fitted and refined.
🔍
Finding the right manufacturer (happening now)Taking the time to find a maker I trust to get every stitch right.
🔬
Independent safety testingTested against the British standard for baby carriers. It won't be sold until it passes.
📦
First production runPeople on the waitlist get first access.

join the waitlist

Get to the front of the queue.

Being keen has its perks:

🚀 Early access before anyone else
🏷️ A founding member discount
🎨 A say in the first colours
💌 Honest updates as we go

questions

Things you're probably wondering

When can I buy one?

Once I've found the right manufacturer and the carrier has passed independent safety testing. Waitlist members hear first.

Is it safe?

It will be independently tested against the British safety standard for baby carriers, and it won't go on sale until it passes. This is the one bit I'm not joking about.

What sizes does it fit?

The Goldie comes in two sizes. Classic fits waists up to 45 inches (roughly XS to 3XL) and Extended fits up to 65 inches (roughly 4XL to 6XL). Clothes sizes vary a lot between shops, so waist size is the one to go by. Not sure which? Pick "Not sure yet" and I'll help you work it out.

Is the Goldie a plus-size baby carrier?

Yes. The Goldie is size-inclusive from the start rather than having a plus-size add-on. The Extended size fits waists up to 65 inches (roughly 4XL to 6XL), and the Classic size fits XS to 3XL, so both sizes are made to fit properly.

Can I use it after a caesarean?

It's designed with recovery in mind, so the waistband doesn't sit on a caesarean scar. Every recovery is different though, so check with your midwife or GP before you start babywearing after surgery.

Who designed it?

Mariah Howgill, a UK midwife and the founder of GLDNHART. She designed the Goldie after years of seeing parents struggle with carriers that didn't fit their bodies, or weren't safe.

Can I carry on my front and back?

Yes. Front carry for little ones, and back carry once they're big enough. Full guidance on ages and positions comes with the carrier.

Can I put it on by myself?

Yes. The side buckle is designed to click shut with one hand, so you can keep the other on your baby.

About GLDNHART

GLDNHART (pronounced "golden heart") is a size-inclusive baby carrier brand based in Kent, UK, founded by midwife Mariah Howgill. Its first product is the Goldie, a buckle baby carrier that comes in two sizes: Classic, for sizes XS to 3XL (waists up to 45 inches), and Extended, for sizes 4XL to 6XL (waists up to 65 inches).

The Goldie is designed to be comfortable after a caesarean, with a one-handed side buckle, front and back carry positions, a fold-over head support, adjustable leg panels and loops for accessories. It comes in bold, bright prints inspired by dopamine dressing. It will be independently tested against the British safety standard for baby carriers and won't go on sale until it passes. Parents can join the waitlist for early access and a founding member discount.